Ben Neel

What Is Integrated Marketing?

Today’s marketers have several opportunities and channels to reach any target audience. However, this wasn’t always the case. In the past, if a financially strong brand discovered a marketing channel or medium, small businesses weren’t invited. They either had to stick to other traditional means like megaphone announcements, and posters. Nowadays, the internet has democratized …

What Is Integrated Marketing? Read More »

5 Successful Industry Leaders To Look Up To

Many people across various industries and sectors have developed viable winning strategies to scale their companies and succeed. These individuals have gone on to provide quality leadership for the emerging generation. Take the initiative and emulate successful individuals in your industry niche. This article takes a critical look at five successful industry leaders that are …

5 Successful Industry Leaders To Look Up To Read More »

Marketing Tricks to Attract More Customers to Your Restaurant

Getting more customers to visit your restaurant is always a challenge for owners, and this isn’t unique to certain eating spots. Even the restaurants with fantastic food on their menu sometimes have difficulty getting their seats full on Friday nights. Here, we highlight the best marketing trips to attract new customers to your food haven …

Marketing Tricks to Attract More Customers to Your Restaurant Read More »

The Digital Twin: A New Approach to Manufacturing

Automation and machine learning are becoming more prevalent than ever in the manufacturing industry, as companies recognize the benefit of strategic technology trends. Whether it’s the manufacturing process or breaking down analytics to determine business strategy, data management is at the core of the innovations and strides being made in this line of industry. This …

The Digital Twin: A New Approach to Manufacturing Read More »