Business

Protecting Your Employees by Keeping Your Building Up to Code

Employers have multiple factors to consider when making business decisions. While generating revenue is crucial, protecting employees mitigates costs because you won’t have to deal with lawsuits stemming from workplace accidents or reputation management after a crime. Focusing on building maintenance and workplace safety can reduce your insurance costs and protect employees, enabling you to …

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What Is Integrated Marketing?

Today’s marketers have several opportunities and channels to reach any target audience. However, this wasn’t always the case. In the past, if a financially strong brand discovered a marketing channel or medium, small businesses weren’t invited. They either had to stick to other traditional means like megaphone announcements, and posters. Nowadays, the internet has democratized …

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5 Successful Industry Leaders To Look Up To

Many people across various industries and sectors have developed viable winning strategies to scale their companies and succeed. These individuals have gone on to provide quality leadership for the emerging generation. Take the initiative and emulate successful individuals in your industry niche. This article takes a critical look at five successful industry leaders that are …

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Marketing Tricks to Attract More Customers to Your Restaurant

Getting more customers to visit your restaurant is always a challenge for owners, and this isn’t unique to certain eating spots. Even the restaurants with fantastic food on their menu sometimes have difficulty getting their seats full on Friday nights. Here, we highlight the best marketing trips to attract new customers to your food haven …

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Every Business Problem Has a Solution — Here Are 3 Great Ones

As a business owner, you’re likely to experience a lot of pressure when it comes to business issues and problem-solving. While you do have an entire team on your side to help with some of the decision-making and small details, the ultimate responsibility of solving business problems falls on you. While this may feel overwhelming, …

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