There has been a major shift in recent years in the ways companies market their brand and products. Digital technology has made advertising more affordable for small businesses, giving them a chance to compete with large corporations in their local market as far as marketing.
It may sound too good to be true, but your small business can be as effective as large corporations as far as reaching your local market. With the right marketing content, your company can become one of the most recognizable in its industry. Continue reading to learn about branded content and the three most effective types.
Meaning of Branded Content
Before we tell you about the most effective types of content, we should first answer the question, “What is branded content?” Branded marketing is similar to content marketing, but there are differences. Content marketing is about marketing content relevant to your industry. Branded content is slightly different in that it’s more about the brand than the content. Not all branded content is promotional, but the purpose of it is to share content that aligns with the company’s values to increase engagement. Documentaries, corporate videos, scripts, blog posts, and even television shows and movies can all serve as types of branded content.
1. Music Video Projects
One of the most effective types of branded content is music videos. Music video content is great for conveying your brand’s message and engaging your target audience with catchy rhythms and memorable visuals. Indeed, high-quality videos connect with consumers in ways that no other type of content can.
It’s important to know that the song doesn’t have to be about or even mention the use of your products, though it can. What makes it branded content is that the lyrics, visuals, and even the sound of the instrumentals match your brand. A company like Bcreative Digital Media that offers video production services can help you craft a video that matches what your brand stands for, enabling you to touch customers with great music and imagery.
2. Online Magazine
Another great type of branded content is online magazines. You know about the power of video to reach people, but don’t underestimate the power of the written word.
Writing articles is a great way to express your values and give commentary on important issues. If you own a company that makes organic dog food, you could create an online publication for pet owners and holistic health enthusiasts. You could even use the platform to talk about things that affect us all, such as climate change. The point is to let people know what your company stands for through engaging content.
3. Social Media Posts
Social media is one of the greatest things to ever happen to small business owners. Now, they can reach the masses for a fraction of the cost of traditional advertising. By creating a social media page for your brand and posting thoughtful content, you can show the world what values are important to your company. The year 2020 showed us how important it is for brands to use social media to let consumers know where they stand on important social issues.
Marketing is everything in the business world, which is why it’s vital to ensure your content posts are consistent with your brand values and company objectives. The more effectively you promulgate your company’s message, the more your brand recognition will grow. Indeed, marketing can be a handful for small businesses, but the right best practices will help you attract customers.
Blog posts, promotional videos, and social media posts are among the most effective types of branded content. With the right marketing strategy, you could become an influencer and a leading expert in your industry, and your brand can become a household name. The days when television commercials were the only way to reach the masses are long gone, and the possibilities are endless. Here’s to your success!